COLABORATORY: Program Development & Mentorship
Small PDX agencies were losing the battle for top talent.
I helped them band together and fight back.
COLABORATORY class of 2011
The Project
The smaller agencies of the Portland Advertising Federation needed to compete against bigger, better-known companies to recruit top-talent from a national pool.
As part of the committee tasked with solving the problem, I helped develop COLABORATORY – a unique internship opportunity that give students exposure to multiple agencies through one program.
In addition to their time at PDX agencies, the 10 students from creative and client services disciplines paired up in 2 teams that worked on a real client pitch for NW brands including Columbia Sportswear, The Portland Timbers, Tillamook Cheese, and Nutcase Helmets.
During the 6 years COLABORATORY ran, I served as a program leader and team mentor to over 60 interns. 90% of interns were successfully placed jobs in PDX.
My Role
- Program development and leadership
- Mentor talent
- Review and qualify applicants
