Xerox: ColorQube Launch Video

Xerox ColorQube print technology is unlike anything else in the industry.
I delivered a video unlike anything else in B2B.

The Project: 

This video captures the inherent playfulness of the technology – basically giant crayons – in a stop-motion video that dares companies to believe even the most mundane pieces of technology can be a source of joy. 

To deliver this compelling concept on a shoe-string budget, we carefully crafted the production and post to be done entirely in-house. Never mind this was our first stop-motion video...

This piece has gone on to win a slew of awards – if you care about that sort of thing:

• 2013 American Business, Gold Stevie Award - Product Sales Video Category
• 2013 Communicator Award of Distinction, Film/Video - Art Direction
• 2013 Telly Awards, Bronze Award Winner: Internet/Online Commercial
• 2013 ADDY Award, Seattle
• 2013 Northwest ADDY Award
• 2013 Communicator Award of Excellence, Film/Video - Use of Graphics
• 2012 W3 Award, Silver Award Winner, Web Video
• 2013 Communicator Award of Excellence, Use of Visual Effects
• 2012 W3 Award, Silver Award Winner, Video Features

My Role:

• Concept development and pitch
• Creative direction
• Music direction for custom score