Intel: vPro Simulator

Intel vPro is a technology you grok better once you've tried it.
So I invited IT professionals to really play around. 

The Project

Referred to by the client as “the coolest technology nobody knows about”, Intel needed a creative way to tease vPro technology capabilities as a precursor to a live technology demo. 

We tapped into our IT audience's love of pop & sci-fi culture with a Futurama-inspired game, complete with our narrator, Chip – a disembodied head with stand up ambitions. 

Chip personified a typical computer and took users through  vPro use case scenarios while dropping references to Star Wars, Star Trek, Aliens and more fan favorites. 

To bring Chip to life, we partnered with Image Metrics to create a 3D rendered performance of comedic talent from Second City comedy troupe. This was among the first uses of their performance mapping technology in advertising and a perfect brand partnership for Intel.

My Role

• Concept Development
• Copywriting & training scenario development
• Video direction
• Found and recommended Image Metrics partnership