Xerox: Small Office Series Launch 

Xerox created their smallest office-grade printers ever. 
I gave them the big reveal.

The Project

Xerox needed to make one video that would introduce an entire line of small, low-cost printers & multifunction devices to a global audience.

Outside the U.S., office space - even for printers – is a tremendous luxury. I took that insight and pushed it to the extreme. I enlisted Portland-based craftsman, MADE, to custom create a modular office furniture set that would reveal just how little space is needed to get serious work done with Xerox devices.

My Role

• Concept development

• Creative direction

• Furniture design (collaboration)