Google: Influencer Campaign

The Google App is the best way to use Google. Period.
But don't believe me – believe these Influencers.

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The Project:

The strategy to promote Google's native iPhone app App was focused on exposing moments of magic that happen when surprising, useful features are used at the right time.

I led a handpicked group of social media influencers – Zack King, Meagan Cignoli, Origiful and Tee Ken Ng – to share their experience of Google App's magic to their extensive audiences.

My Role:

Creative direction across agency/client/influencer collaboration
Developed briefs and seed concepts to inspire influencers