Creative Direction | UX | Strategy | Copy

Made With Code: Code Chats

Made With Code: Code Chats

Google's Made With Code initiative inspires girls to pursue their passions through technology. 
#CodeChats put a relatable face on an aspirational future. 

 

Isis Anchalee - the amazing programmer behind the #iLookLikeAnEngineer movement. 

The Project: 

Made With Code launched with a series of high-profile, high-budget videos of amazing female coders. Our challenge was to figure out a way to scale production.

#CodeChats are more raw and relatable than the previous series, following the style of a video blog or magazine interview format popular with the audience. During the series, we scored these interview coups:

  • Isis Anchalee – founder of the #iLookLikeAnEngineer movement. (This was one of the first personal videos with Isis shortly after her personal story became one of the most trending topics of 2015).
  • Fran Kalal – technical animator at Pixar who made prominent contributions to Inside Out (this video debuted shortly after the theatrical release).

My Role:

  • Defined the #CodeChats identity
  • Led all interview prep and video editing
  • Totally sold the clients on "Code Cats." I mean, how could they NOT do it?!?

 

Fran Kalal – Pixar Technical Director responsible designing and animating clothes for characters from movies like "Inside Out", "Brave" and "Up."