Xerox: Mobile Site Strategy
The mobile web came calling.
I helped Xerox find their answer.
The Project
Xerox needed to paint a vision and gather requirements for how to transition their legacy .com presence into a modern, mobile-first experience. I personally conducted a 3-month research and design initiative to present that vision.
My Role
- Wireframe design
- User journey & use case definition
- Documented site governance business processes
- Documented site infrastructure ecosystem
- Conducted executive stakeholder interviews
- Conducted competitive & comparative audit of best practices
- Authored & designed 100+ page deliverable document