Creative Direction | UX | Strategy | Copy

Xerox: Mobile Site

Xerox: Mobile Site Strategy

The mobile web came calling.
I helped Xerox find their answer. 

 

The Project

Xerox needed to paint a vision and gather requirements for how to transition their legacy .com presence into a modern, mobile-first experience. I personally conducted a 3-month research and design initiative to present that vision.

My Role

  • Wireframe design 
  • User journey & use case definition
  • Documented site governance business processes 
  • Documented site infrastructure ecosystem
  • Conducted executive stakeholder interviews
  • Conducted competitive & comparative audit of best practices
  • Authored & designed 100+ page deliverable document

 

WORK AVAILABLE UPON REQUEST